Our approach to brand strategy or what we call creative re-visioning, is flexible depending on your needs. You may already have a brand strategy that is serving you well. If your brand strategy has evolved over time, aspects of it may no longer be relevant. We can help you clarify what is and what is not working. We can provide consumer insights, brand architecture and audits of your current creative equities and competitive environment to help you arrive at a creative brief. The more we are involved in this process the more inspiration we have to draw from and the better equipped we are to quickly deliver a creative solution that will resonate with your customers.
Naming is an integral part of creating a brand identity but it isn’t always easy and brand name development can be complex. We can help you arrive at a brand name that captures the essence of your brand. Sometimes an established brand name doesn’t always reflect the direction the brand might have taken but changing the name isn’t always a viable option. We can create words or a tagline to reposition a brand and make it more relevant to its target audience..
Video is becoming an increasingly important part of the digital mix and an effective way to get your message across. Whether you need a corporate profile, product showcase, or promo video, GLM has the creative and technical skills to meet your communication objectives, budget and timeframe. From pre-production through to post-production and duplication, we liaise with you every step of the way. The final product can be optimized for any format including web video, webcast, DVD, CD, podcast and even your PowerPoint show.
Having invested time and money in the creative process we believe it is crucial that your brand design is implemented correctly. Our partners take ownership and responsibility to ensure that this happens through every step of the project. Their invaluable technical knowledge of production and printing processes ensures we manage expectations, time and costs and deliver the highest quality result.